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1 billion people use Instagram every month. This is the second traditional social network in the world after Facebook.
The course is suitable if you
1 MODULE. Base module
We are familiar with the main trends of promotion. We analyze the functionality and settings of the account. We formulate a promotion strategy: analyze competitors, define tasks and goals.
➀ Instagram Trends
➁ Familiarity with the interface
➂ Promotion strategy
➃ Instagram introduction modular work
2 MODULE. Content Creation
Parsing popular Instagram formats. We teach you how to create relevant graphic, text and video content, as well as analyze its effectiveness.
➀ Visual content for tape and story
➁ Text content
➂ Legal basis for working with content
➃ Modular Content Creation Work
3 MODULE. Involvement. Traffic. Account Promotion
In this module, you learn to work with bloggers. Find out who influencers, trendsetters and opinion leaders are; how to set a task for them and control the result. Understanding targeted advertising: campaign settings and analysis. We determine the budget for promotion.
➀ Collaboration with bloggers and opinion leaders
➁ Promoting an account through targeted advertising
➂ Modular account promotion
4 MODULE. Process management
We are building an active and involved community on Instagram.
➀ Delegation. Competent selection of contractors
➁ Managing an advertising budget
➂ KPI
➃ Working with analytics
➄ Communication with the client
➅ Modular Community Management Work